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Built by the industry – for the industry

The construction industry is entering a digital age and reshaping itself.

This momentum is due in part to evolving client expectations and a realisation from the industry that digitalisation offers not only differentiation but cost efficiencies and business improvements.

In 2019, fuelled by industry trends and market insight, E.A. Smith, Norway’s 3rd largest steel and construction company embarked on a digitalisation program for all facets of the business.

Rebar Easy was born, an all-in-one rebar ecommerce solution that addresses the need to deliver not only on product but also on service via a top-line customer experience.

To date, Rebar Easy has generated 300+ tonnes in organic orders at very healthy profit margins. Typical orders are generated from smaller and mid sized projects attracted by the ease of use and precision. Open 24/7 and available on mobile or desktop – Rebar Easy is the perfect plug and play solution that can elevate your digital presence, and position your company as a leader on customer centricity.​

This is the solution your customers have been waiting for. Rebar Made Easy.

Steve Reinertsen, E.A. Smith
Rebar Easy has been a great learning experience for us in E.A. Smith. What started as a project digitalizing a manual and time consuming process of ordering rebar has lead us into a digital transformation journey offering Rebar Easy as a service. For us Rebar Easy Easy has not only vastly improved our lead times and efficiency internally, it has also given us a digital solution in the market that offers a unique user experience and that separates our brand in the market delivering up to date market prices to our customers.